Know what you like, drink what you love
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Wine Framework is a digital wine guide that helps you understand how the wine world fits together, then organizes it into 11 simple Wine Styles you can use in real life.
Think of it like this:Â we just spent the weekend together and I taught you what I know about wine. I distilled 20 years of tasting, buying, and talking about wine into the things you actually need to know, and gave you the notes to keep right on your phone.
You finally have a system for understanding the wines you love without memorizing hundreds of grapes and regions.
That’s the Wine Framework: 11 Wine Styles, from lightest to fullest, that help you understand what you like and figure out what to try next.
In just a few hours, you’ll understand wine in a whole new way, with practical tools you can use in real life: the right words to describe what you like, what to look for on a label, what to ask for, and how to find new wines you’ll love.
No course to finish. No wine textbook collecting dust on your shelf. Just pull up Wine Framework before you shop, before you order, or anytime you’re wondering: What should I try next?
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WHO THIS IS FOR
You like wine, and you want to know more. Maybe you’ve been drinking it for years, or maybe you’re just starting to get curious about it.
You do not need to become a sommelier. You just want to understand the wines you love, why you like them, and what you should try next.
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This is for you if you:Â
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- You like wine, and you want to know more
- Want to shop for wine with confidence instead of grabbing the same bottle every time
- Want to look at a restaurant wine list and actually know where to start
- Know there are amazing wines out there, but have no idea what to try next or how much to spend
- Want to explore new grapes and regions without feeling overwhelmed
- Work in restaurants or wine retail and want a practical foundation, not another textbookÂ
Already fluent in wine? If you know the major grapes and regions, understand your own palate, and already feel confident exploring wine on your own, Wine Framework probably isn’t for you.
take me with you
Standing in a wine shop. Ordering at a restaurant. Traveling somewhere new. Walking the grocery aisle. Planning a dinner party.
Wine Framework lives on your phone, ready whenever you need it.
Find your favorite Wine Styles. Discover new wines and your next favorite bottle.
Learn Your Wine Styles
11 Wine Styles, from lightest to fullest, gives you a simple framework for understanding the world of wine. Learn the styles you prefer and be guided to try new wines!Â
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Start with something familiar
Each Wine Style starts with a wine you probably already know, so you have an easy reference point for understanding the style.
Detailed Wine Styles
Short, approachable descriptions of each Wine Style, grape, and region, so you know what to expect before you choose your next bottle
What to try next
New grapes and regions to explore based on the wines you already love.
Learn How to Taste Wine
Learn the simple steps of tasting and what to pay attention to, so you can put words to what you like and what you don't.
Quick View Cards
Your wine cheat sheets for real life. Pull them up while shopping or ordering to quickly find the styles, words, and wines you're looking for.
Why the Wine Framework?
After 20 years of helping people choose wine, I’ve learned something: you don’t need more wine information. You need a better way to organize it.
You don’t need to memorize hundreds of grapes and regions. You need a simple way to connect what you already know and like to what you should try next.
That’s what Wine Framework does.
Instead of teaching you wine one grape or country at a time, it organizes wine by style and gives you familiar reference points to start from. Once you know your Wine Styles, you have a way to explore without starting from scratch every time you choose a bottle.
If you like this, try that.
That’s the whole idea.
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Ready to find your Wine Styles?
Get the complete Wine Framework and start exploring.
HI, I'M JEN
I’m a sommelier, wine retailer, restaurant owner, and founder of Cru Hospitality Group in Tampa.
For 20 years, I’ve tasted, bought, sold, and taught wine, helping thousands of people figure out what they like and what to try next.
Wine Framework is the way I actually think about wine. It’s how I build wine lists, choose wines for my retail shops, and help people find bottles they’ll love every day.
I created it because I wanted to take the way I’ve learned to navigate the enormous world of wine and give you a simple way to do it, too.
Get Wine Framework $37WINE FRAMEWORK IN REAL LIFE
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"I used Wine Framework at dinner with a friend recently, and we were both able to navigate the wine list and try new wines that we liked even better than what we usually order.. "
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Whitney Daffner
"This is a powerful system that instantly helped me explore new wines and feel more confident ordering wine at business dinners. It has helped me understand and try new wines with minimal effort, just by using Jen’s framework!"Â
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Dr. Kathy Guthrie
Quick Questions
 Do I need to know anything about wine already? No. You just need to like wine and want to learn more. Wine Framework is designed to make the wine world easier to understand, whether you’re just getting curious or you’ve been drinking wine for years.
 Does this work on my phone? Yes! Wine Framework is built to live on your phone. Save it to your home screen and open it anytime you need it, just like an app. It will always be there when you’re shopping, ordering wine, or looking for something new to try.
 Is this a course I have to sit through? No. There’s nothing to “complete.” Spend a few hours with it when you first get it to understand the big picture of wine and find your Wine Styles. After that, it becomes your go-to reference whenever you need it.
Do I have to memorize all of this? Absolutely not. That’s the point. Wine Framework lives on your phone so you can look up the words, styles, grapes, and regions you need when you actually need them.
How do I access Wine Framework after I buy?
Right after purchase, you’ll create or log in to your account and find Wine Framework in your Library. You’ll also get an email with a login link so you can easily come back anytime.
Once you’re in, you can save Wine Framework to your phone’s home screen for quick access, just like an app. We’ll show you exactly how to do it.
Get Wine Framework Today!
You already know you like wine. Now you’ll know how to describe what you like, what to look for, and what to try next.
Eleven Wine Styles. One simple system. A whole world of wine to explore.
All for about the price of one good bottle of wine.
