Bring Wine Framework to Life

A wine tasting people will actually learn something from.

Wine Framework takes the complicated world of wine and organizes it into 11 easy-to-understand Wine Styles. Now you can experience all 11 in person.

Wine Framework creator Jen Bingham brings 20 years of experience as a sommelier, wine buyer, educator and hospitality business owner to interactive wine experiences for groups of 15 to 300+.

From a seated wine class with friends to a large corporate event or hospitality team training, each experience is designed to make wine fun, approachable and useful, giving guests the chance to discover what they actually like and what to try next.

And every guest leaves with their own digital Wine Framework® guide to keep on their phone and use long after the event.

Choose Your Wine Framework Experience

Seated Wine Framework Class

15–50 guests

Taste through all 11 Wine Styles with Jen in a guided, interactive class.

You’ll taste from lightest to fullest while learning how the wine world fits together, what separates one style from another, and which grapes and regions to explore next. Great for private groups, client events, company outings, retreats and celebrations.

Includes:
11-wine guided tasting + Wine Framework® digital guide ($37) for every guest.

Starting at $75 per person

Interactive Walk-Around Wine Tasting

20–300+ guests

Bring Wine Framework to a larger event with an interactive tasting built around all 11 Wine Styles.

Guests can move through the styles, taste at their own pace, talk with Jen and the wine team, and discover the wines and styles they naturally gravitate toward.

This can be scaled from an intimate cocktail-style event to a large corporate experience and customized around your group, venue and event.

Includes:
11 Wine Styles + wine + tasting experience + Wine Framework® digital guide for every guest.

Starting at $75 per person

Wine Framework for Hospitality Teams

Wine training your staff can actually use on the floor.

Jen has trained the teams at her own restaurants, wine bars and wine shops from the Wine Framework. Use this proven system as a comprehensive training for front of house staff to understand and appreciate the world of wine quickly and learn how to talk wine guests and make recommendations, without trying to memorize every grape and region.

Each team member receives Wine Framework® as an ongoing reference they can keep on their phone.

Custom training for hospitality groups of 15+.